Expressive Packaging

When using the word desire as a primary base for planning a package design Stephanie’s designs her mind went to two places: romantic desire, and the desire for wealth. When she came up with the cosmetic company: Amore, she choose to incorporate both of the these themes into the companies branding and package design. In order to show wealth she choose to accent the package with a gold dripping band to symbolize that the product is as valuable as liquid gold. She also used a black dripping band at the base of the package to frame the assets located in the center of the package, as well as represent both of Amore’s main brand colours. she used a golden flower pattern as a background to give the package a more luxurious feel. She used an illuminated script font as the base for Amore logo since script font tends to be associated with old-fashion love poetry, and with the monarchy. She used a warm pinkish-red as her package’s main colour since pink is associated with both romance and desire.